Product Deck · v1.0 · 2026
Launching at FIFA World Cup 2026

The workspace
for sports as a market.

Every signal. Every sport. Every deal. One screen the professional builds themselves.

Beta · 26 May 2026 Launch · 2 June 2026 sportscode.com
Confidential · SportsCode 2026 01 / 16
The User
// Who we build for

We are not building
for sports fans.

We are building for the 25,000 people whose job depends on understanding sports as a market. They have careers in sports — and they use consumer tools to do them.

01

Sports-tech investors

PE associates, family offices, sports-specialist VCs. They need deal flow, valuation context, and signal density.

02

Industry operators

Agents, scouts, club commercial directors, federation staff. They brief leadership daily and cannot be second.

03

Editors & analysts

Sports media editors and analysts who currently keep a 6-tab browser open all day to do their job.

Sports Code · Product Deck 02 / 16
Before
// Today's morning

Six tabs. Ninety minutes. Always late.

A typical morning, today

9:00
Open the browser. Six tabs: ESPN, The Athletic, Crunchbase, Twitter, WhatsApp Web, Gmail.
9:45
Still scrolling. Has not made a decision.
10:15
Misses the news that PIF acquired another club. Hears about it from a partner at lunch.
12:00
Drafts the morning brief for leadership. Late.
90 minutes / day · 22 hours / month · lost.
The pain is not finding the news. The pain is connecting it, fast. 03 / 16
After
// With SportsCode

One tab. Ten minutes. First in.

The same morning, with SportsCode

9:00
Open SportsCode. One tab.
9:02
Read the AI briefing — scoped to your 3 verticals and the 12 portfolio companies you track.
9:08
PIF acquisition cascade alert — connected signals on 4 adjacent sports-tech vendors.
9:12
Brief drafted. First in the inbox.
Ten minutes. Done.
We optimise for time-to-decision, not time-on-site. 04 / 16
The Product
// One frame

The dashboard is the product.

Every panel is the user's choice. The default layout is a starting point. 05 / 16
Three Layers
// Three layers, one workspace

News alone is a feed.
Three layers is a workspace.

01 // Map

Sports Intelligence Map

Real-time global view of news, events, and signals across 9 verticals — on an interactive map.

02 // Tracker

Investment Tracker

Live feed of PE moves, club acquisitions, broadcast rights, and stadium valuations — sourced from filings, releases, and licensed data.

03 // Hub

Sports Tech Venture Hub

Two-sided marketplace. Founders list rounds. Investors get sports-vertical deal flow. AngelList for sports.

A deal in the Tracker links to a company in the Hub links to news on the Map. 06 / 16
The Map
// The map is the metaphor

Every event in sports
happens somewhere.

Place is the most natural organising principle. Each pin is a live signal — clickable, filterable, traceable to the underlying source.

Goal scored — live match event from licensed feed
Transfer rumour — high-credibility news source
Deal closed — investment, M&A, ownership change
Regulatory event — filing, sanction, league decision

WorldMonitor proved this works for geopolitics. SportsCode is the first to apply it to sports.

Click a pin → unfolds news + investor relevance. 07 / 16
The Venture Hub
// The moat

The Venture Hub
is not a feature. It is the moat.

For founders

List your sports-tech round

Get matched with sports-active investors based on stage, geography, and sport vertical. Free to list. Curated, not crowdsourced.

For investors

Deal flow with sports context

Curated rounds scoped to your declared verticals. The sports filtering Crunchbase will not give you. £200/month, Investor Pro tier.

3%
Success fee on closed rounds
£60k
Revenue from one £2M round
12-18mo
Time to network-effect critical mass
Two sides + repeat liquidity = the only moat that compounds. 08 / 16
Stickiness
// Switching cost compounds

After two months you are not browsing — you are operating.

  • Custom 9-panel layout — you tuned it for your workflow.
  • Saved alert rules — entity triggers, deal-size thresholds, tournament-window filters.
  • Watch-list of startups, clubs, and entities you cover.
  • Connected calendar of fixtures + deal events.
  • Venture Hub deal history — only available here.

The same retention logic Notion and Linear rely on. Workspace products win on accumulated configuration, not on features.

D7 retention is the OMTM for Q4. The workspace thesis lives or dies there. 09 / 16
Trade-offs
// What SportsCode is NOT

The clarity of "no"
protects the product.

✗Another news aggregator. We de-duplicate and contextualise, we don't re-skin RSS.
✗Another fan app. ESPN already won mass. We filter for the professional.
✗Another data feed. We license from Sportradar; we don't compete with them.
✗Another newsletter. We are real-time and queryable, not weekly digest.
✗A betting product. Different audience, different brand, regulatory drag.
✗A fantasy product. Different data shape, different unit economics.
Saying "no" to fan features and betting hooks is what keeps the brand investor-credible. 10 / 16
Pricing
// Four tiers, four upgrade triggers

Free wedges in. Pro proves PMF.
Investor Pro pays the bills.

Free
£0/ mo
  • 3 verticals
  • Map + headlines
  • Live scores
  • Layout customisation
Pro
£12/ mo
  • All 9 verticals
  • AI briefings
  • Custom alerts
  • Venture Hub access
Investor Pro
£200/ mo
  • Pro features
  • Curated deal flow
  • AI match scoring
  • Priority listings access
Terminal
£500+ / mo
  • Team seats
  • White-label
  • API access
  • Custom reports
Plus: 3% success fee on Venture Hub-facilitated rounds. 11 / 16
Launch Window
// 11 June 2026

FIFA World Cup 2026.
The launch wave we ride.

5B
Cumulative viewers
104
Matches over 39 days
16
Host cities, 48 teams
  • Beta opens 26 May. Internal stress test on real fixture data.
  • Public launch 2 June. Nine days before the WC opening match.
  • Why timing is not opportunism. Every sports professional is already watching. The map is visibly alive from minute one.
After the WC ends, we retain on workspace value — not novelty. 12 / 16
90-Day Plan
// Public milestones

If we miss these,
we re-examine the strategy.

Day 1
5,000 signups from waitlist activation.
Day 7
WC match-day flow stress-tested at scale.
Day 30
25,000 signups · 1,000 Pro trials.
Day 60
First Investor Pro cohort activated from MENA founder network.
Day 90
Free → Pro conversion hits 4% — or strategy review fires.

The North Star is weekly active workspace sessions per Pro user — target 4+ per week. Anything less and we are a newsletter, not a workspace.

Honest milestones. Public accountability. 13 / 16
Why Now
// Three forces converging

None alone is enough.
All three together open the window.

01

Capital floods sport

$33.3B in sports-tech venture funding globally. 320% YoY increase in 2025. The intelligence layer underneath has not been built.

02

AI clears the table

89% of sports execs expect AI to be transformative. Briefings, signal connection, matching — possible now, expensive a year ago.

03

Fragmentation moment

25,200 sports-tech companies. No central index. The vertical is large enough — and unconsolidated enough — for a workspace to claim category leadership in 24 months.

Why now is the question every prospect asks. These are the three reasons. 14 / 16
Regional Verticals
// The second moat — country-specific depth

Global aggregator first.
Local depth second.

Saudi-specific. UAE-specific. India-specific. Brazil-specific. The English-language incumbents cannot match local feeds, local investors, or local language. Each regional vertical compounds the workspace into a moat no competitor can copy from outside.

Q4 2026 // KSA

SportsCode Saudi

PIF moves, SPL, LIV Golf, F1 Jeddah, Vision 2030 sports tech, Arabic-language briefings. Anchors the long arc to the 2034 World Cup.

2027 // UAE + India

SportsCode UAE · IND

UAE: Mubadala / G42 sports allocations, padel, cricket. India: IPL, sports-tech funding surge, federation reform.

2028+ // BR & beyond

SportsCode Brazil

Football culture, post-Olympic legacy, growing PE activity. Same workspace, localised feeds, regional investor matching.

Each region adds a new investor pool, a new founder pool, and a new language layer. ESPN cannot do this. Crunchbase will not. The Athletic is English-only. We win regions one at a time — and once a region is locked, the global story compounds with it.

Saudi 2034 hosts the World Cup. By then, SportsCode KSA is the default workspace for that build-up. 15 / 16
Close
Beta opens 26 May 2026

The workspace
for sports as a market.

Every signal. Every sport. Every deal. Live at FIFA World Cup 2026.

sportscode.com
Confidential · SportsCode 2026 16 / 16