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Confidential · Client Materials · v1.0

Three documents.
One thesis.

Below are the three artefacts that anchor the SportsCode case. Read in order — deck for the narrative, strategy for the operating logic underneath it, competitive for the defensibility argument that holds it up.

AudienceFounding team + advisors
StatusWorking draft
Updated2026-05-06
DistributionPrivate
01 // Deck

Product Deck

16 slides · ~12 min walkthrough

The customer-facing narrative. Opens on a day-in-the-life of a sports professional, lands on the workspace promise, walks through the three layers, the moat, and the launch window. Live at FIFA WC 2026.

Open deck
02 // Strategy

Product Strategy
Canvas

9 sections · operating logic

The operational document underneath the deck. Vision, segments, value propositions, explicit non-goals, key metrics, growth motion (including the regional-vertical roadmap), capabilities, and the moat ranking that the deck summarises in one slide.

Open strategy
03 // Competitive

Competitive
Analysis

Per-competitor teardown

Deeper than the deck's competitive matrix. Per-competitor mechanics, JTBD coverage maps, threat ranking by probability × severity, switching-cost analysis, and the regional defensibility argument no English-language incumbent can match.

Open competitive

Reading order matters. The deck answers what. The strategy answers how. The competitive analysis answers why this stays defensible. If you only have 12 minutes, read the deck. If you have 30 minutes, read the strategy. If you're underwriting the deal, read all three.